Privacy Policy

Privacy Policy – Bed Frame Direct

Bed Frame Direct (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you visit our website www.bedframedirect.co.uk, purchase our products, or contact us.

1. Who We Are

DL Assets & Manufacturing Limited T/A Bed Frame Direct

Co Number: 16567570

Trading Address: Unit 4, Bertha Road, Birmingham, B11 2NN

Registered Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

Tel: 0330 120 2388

Email: sales@bedframedirect.co.uk

If you have any questions about this policy, you can contact us at:
📧 sales@bedframedirect.co.uk

2. Information We Collect

We may collect and process the following information:

  • Personal details – name, address, phone number, email address

  • Payment information – card details (processed securely via third-party payment providers; we do not store your card information)

  • Order details – products purchased, delivery preferences, order history

  • Account information – if you create an account on our website

  • Technical data – IP address, browser type, device type, and cookies (see section 8)

  • Communication history – emails, messages, or calls with our customer service team

3. How We Use Your Information

We use your data for:

  • Processing and delivering your orders

  • Providing customer service and responding to enquiries

  • Managing returns, refunds, and warranty claims

  • Sending order updates and delivery notifications

  • Internal business analysis and improving our website and services

  • Complying with legal obligations

4. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Contract – to fulfil your order or provide services you’ve requested

  • Consent – where you have opted in to receive marketing communications

  • Legitimate interests – to improve our products, prevent fraud, and ensure site security

  • Legal obligation – to comply with laws and regulations

5. How We Share Your Information

We will never sell your personal data. We may share your information with:

  • Delivery and logistics partners to fulfil your order

  • Payment processors (e.g., Stripe, PayPal) for secure transactions

  • IT service providers and website hosting companies

  • Law enforcement or regulatory bodies when required by law

6. How Long We Keep Your Data

We keep your personal data only as long as necessary to:

  • Fulfil your orders and provide services

  • Meet legal, tax, and accounting requirements

  • Resolve disputes and enforce our agreements

7. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal data (subject to legal requirements)

  • Object to processing based on legitimate interests

  • Withdraw consent for marketing at any time

  • Request restriction of processing

  • Request data portability

To exercise these rights, email sales@bedframedirect.co.uk.

8. Cookies

We use cookies to:

  • Improve website functionality

  • Analyse site traffic and performance

  • Provide personalised content and recommendations

You can manage or disable cookies through your browser settings. For more details, see our Cookie Policy.

9. Data Security

We use appropriate technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.

10. Third-Party Links

Our website may contain links to other sites. We are not responsible for the privacy practices of these websites.

11. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website.

Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
📧 sales@bedframedirect.co.uk

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